Alok Jha: How to Live Forever : And 34 Other Really Interesting Uses of Science

How to Live Forever : And 34 Other Really Interesting Uses of Science


Description

How to clone a sheep. How to build a brain. How to boil a planet. How to save the world. From the microscopic to the cosmic, this book takes you on a glorious tour of the known universe and beyond, encompassing alien worlds, bizarre life forms, quantum weirdness, parallel dimensions and dissected brains along the way.

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling How to Live Forever : And 34 Other Really Interesting Uses of Science free epub complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.


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Author: Alok Jha
Number of Pages: 224 pages
Published Date: 17 May 2016
Publisher: Quercus Publishing
Publication Country: London, United Kingdom
Language: English
ISBN: 9780857388353
Download Link: Click Here
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